![]() Tomorrow there will be other niches like Bihari, Bhojpuri, Tamil, Malayalam etc," says Agarwal. ![]() (Also see: Google Could Do More for India's Gaming Ecosystem: Manish Agarwal, Reliance Games ) He told us that right now it's limited to India as a whole but going forward, multiple segments could emerge. That's why Mech Mocha is working on ethnographic research, something Agarwal's firm had advised them to do in early meetings in order to tailor its games for Indian audiences. "I'm not willing to let go of a chance where I'm able to make things which work for a large number of Indians beyond the first 100 million. "In my view someone has to take that approach, of course it is extremely risky for the simple fact that no one has made money in gaming in India," he says. (Also see: From Chhota Bheem to Birbal, One Game at a Time: In Conversation With Nazara Technologies ) "Will it work? In India the benchmarks are so low for success that if the game does okay compared to global standards, it will still be a hit in India." "The money we're giving them, we're not disclosing the amount, but it is enough for them to make three games without compromising in the quality," says Agarwal. However, none of the parties involved was willing to comment on the money being given to Mech Mocha as part of this funding round. "They're looking to do something like Mech Mocha points across all games they have eventually becoming a platform."Ī goal like that sounds quite capital intensive, as the studio will have to release several successful games in quick succession for the idea to work. "The games might have social elements, leaderboards will be similar," he says. Agarwal claims that Mech Mocha's differentiation will become evident over the course of the next few games from the studio. With that in mind, Mech Mocha will have an uphill task in trying to stand out from the various Indian studios that follow the same practices. Slap on a popular brand on existing or easy to replicate gameplay mechanics at a low development cost. On the surface the business model appears to be similar to what we've seen from other local studios. (Also see: The Making of Mech Mocha's Puppet Punch iOS Action Game ) Rather, its working on revenue sharing deals with IP owners to make this work. Though Agarwal could not comment, industry insiders claim that Mech Mocha is not paying any upfront amount or minimum guarantee for use of any known brands. He adds that the studio has "gained access" to other popular characters as well. ![]() CHHOTA BHEEM HIMALAYAN ADVENTURE TOYS MOVIEFor the movie there is marketing for the movie happening with visibility given to the game as well. "Chhota Bheem is too large an IP to completely own. CHHOTA BHEEM HIMALAYAN ADVENTURE TOYS LICENSEInterestingly, earlier games based on Chhota Bheem were developed by Nazara Technologies, and Agarwal tells us that the Chhota Bheem TV IP will remain with Nazara Mech Mocha has the license to Chhota Bheem Himalayan Adventure movie. Meanwhile its second game, Chhota Bheem - Himalayan Adventure, is available on Google Play right now. Mecha Mocha's debut, an inventive action title called Puppet Punch was in development since November 2012 and only saw the light of day earlier this year. This is Flipkart's first investment in the mobile gaming business, and Blume Ventures' third the company has earlier invested in Hashcube and Rolocule. We spoke to Arpit Agarwal, Principal at Blume Ventures to find out how this would happen. Partnering with Blume Ventures, Flipkart is funding Bangalore-based gaming studio Mech Mocha as it attempts to make India play. Now, its plans have finally reached fruition, as confirmed with an official announcement. Gadgets 360 had earlier exclusively reported that Flipkart is looking to invest in local game developers. ![]()
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